What am I going to put on this site? Images. Words. Message. Where will I find all this stuff?
And, the dangerous one: WOW. Look what I can do with the CMS. I'll just add in a few things ... and change this ...and...

Key mistakes to watch out for:

Is this core content message the one you like? Or is it what your clients want to hear?
Are you sending out an inconsistent message without realising it?
Are you missing something important because you're too close to the business?

I've spent my Web budget with a professional, but it's still not delivering

It's time to step back.

Web writers and IT designers are such clever people, but they work with ideas and briefs you give them.

So many small business owners use a key message that basically is:

This is what we do. PICK ME.

So you don't realise your dream clients choose you, love working with you, and keep recommending you for a totally different reason.

And that's the key message to feature on your site.
That's efficient content - your Content Gems.

Let's find them. And add value to what you already have.

It's time to add value to what you already have

Does this sound like you?

Did you Create your own website?

You want clients to find you so you've put together a website.

Just get in and do it is the daily theme in your business.

It can't be that hard, right?

Are you missing out on clients because you are making the biggest mistakes DIY marketers make?

How would you know?

Let's take a look.

Book in for your Free 30 minute Discovery Session.

I've found a great website template - until...

Web templates are brilliant. Great value. Perfect for small business. (This is one.)

Layout. Colour. Flow. All done. Content Management System (CMS) essential.

Until you realise 2 key things:

What am I going to put on this site? Images. Words. Message. Where will I find all this stuff?
And, the dangerous one: WOW. Look what I can do with the CMS. I'll just add in a few things ... and change this ...and...

Key mistakes to watch out for:

Is this core content message the one you like? Or is it what your clients want to hear?
Are you sending out an inconsistent message?
Are you missing something important because you're too close to the business?

I've spent my Web budget with a professional, but it's still not delivering

It's time to step back.

Web writers and IT designers are such clever people, but they work with ideas and briefs you give them.

So many small business owners use a key message that basically is:

This is what we do. PICK ME.

Sometimes, you don't realise your dream clients choose you, love working with you, and keep recommending you for a totally different reason.

And that's the key message to feature on your site.
That's efficient content - your Content Gems.

Let's find them. And add value to what you already have.

DIY Marketers: Does this sound like you?

Did you Create your own website?

You want clients to find you so you've put together a website.

Just get in and do it is the daily theme in your business.

It can't be that hard, right?

Are you missing out on clients because you are making the biggest mistakes DIY marketers make?

How would you know?

Let's take a look.

Book in for your Free 30 minute Discovery Session.

I've found a great website template - until...

Web templates are brilliant. Great value. Perfect for small business. (This is one.)

Layout. Colour. Flow. All done. Content Management System (CMS) essential.

Until you realise 2 key things:

What am I going to put on this site? Images. Words. Message. Where will I find all this stuff?
And, the dangerous one: WOW. Look what I can do with the CMS. I'll just add in a few things ... and change this ...and...

Key mistakes to watch out for:

Is this core content message the one you like? Or is it what your clients want to hear?
Are you sending out an inconsistent message?
Are you missing something important because you're too close to the business?

I've spent my Web budget with a professional, but it's still not delivering

It's time to step back.

Web writers and IT designers are such clever people, but they work with ideas and briefs you give them.

So many small business owners use a key message that basically is:

This is what we do. PICK ME.

So many small business owners don't realise their dream clients choose them, love working with them, and keep recommending them for a totally different reason.

And that's the key message to feature on your site.
That's efficient content - your Content Gems.

Let's find them. And add value to what you already have.

Powerup your own DIY Marketing

Have you got lazy content?

Would you even know?

Are you sitting on a goldmine of content and just don't recognise it?

I'll find your Content Gems for you.

Attract more leads

It's one thing to have your great business ideas.

But it's a different skillset to transform them into words, images and tools that work hard for you.

Get hardworking content.

Convert More. Isn't that what really want?

Working hard for your leads?

Then what?

Do you lose them at hello?
How many opt-ins just opt out?
How many quotes just never call back?

On it's own, generating leads is not the miracle cure.

It's time for a HIGHER CONVERSION RATE

What small business owners are saying

Pilates teacher demonstrating pose with midlife clients

Humanise your website

ACTIVATING CONTENT

Vicki has a way of explaining that makes the content process so easy to understand.

And we love the photos.

Bonnie Cunial, Fabulous Physical Fun, Pilates and Personal Training

Children playing at a pool with pool noodles

Vibrant. Vital. Spontaneous

PHOTOGRAPHY

Vicki's creativity plus organisational ability is rare.

My clients' dollars are used efficiently while still producing the highest quality work.

Vicki Yen Photo flexible service on location

Small business, flexible service

WEB CONTENT and IMAGES

I’ve been doing my own marketing for 24 years.

Vicki saw my business from a new perspective, and our new website shows it.

Our clients and suppliers love it.

Chris Jarvis, Chris Jarvis Bathroom Renovations

Cover of major publication showing images of people

Stand out online

SMALL BUSINESS ACCESS TO CORPORATE COMMUNICATION TRICKS

Vicki's broad publishing experience, on and offline, gives her unique insight into client needs.

Attention to detail and creativity ensures great results.

Chinese woman, girls in party dress, Indigenous dancer

Diverse small business clients

IMAGES as COMMUNICATION

As chief designer, I used Vicki's images in many key items of communication collateral.

I found her images always had great composition that would take the design to the next level for the client.

Are you a small business owner or start-up? Tradie or Service Business?

Vicki Yen-creates Content for small business

Want to grow your business?

It's time for more efficient content.

Your results are telling you something needs to change.

But what?

Do you know what are you actually saying to your clients?

The problem is in your message.

I can spot it.

Vicki Yen content enabler for small business

Content first. Communicate first. Then market it.

I see a lot of small businesses sitting on a hidden goldmine of content.

They just don't recognise it.

Is this you? How would you know?

Some base their marketing on a key message that is creating their own Leaning Tower of Pisa.

Where is your content taking you?

It's time to find your CONTENT GEMS.

They're sitting just below the surface.

It's time to unlock them.

Polish them up.

Repackage the ideas.

The First Step?

Book your free 30 Minute Find Your Missing Link - Discover Hardworking Content Session.

* Yes, it's no obligation.

Are you a DIY content creator?

Time to focus specifically on your business.
Rethink the core message you are sharing.
What can a different perspective offer?
Do you know all the subtleties and strategies corporate communications projects use to unlock your marketing flow?

This practical, action-oriented chat might just be the kickstart you need.

Let's get the RETHINK STARTED. *I only keep 2 time slots available most weeks.

BOOK YOUR FREE Mini DISCOVERY SESSION HERE

BLOG

Content: Are you asking the wrong questions?

By Content Marketing Maven

You know the mysterious dance that happens sometimes in your small or medium-sized enterprise. A prospect contacts you, wanting something very specific.

Are you desperately seeking awesome content?

By Content Marketing Maven

Everyone talks about Awesome Content as if it’s a miracle cure for business. Are you feeling the pressure to create it? If only we ‘had some’.

Where’s your content taking you?

By Content Marketing Maven

Are you building your dream, or a Leaning Tower of Pisa? Your small business started with a dream. But now?

Keep Doing what You’re Doing. You’ll End Up Where You’re Going.

By Content Marketing Maven

Everyone Keeps Saying The Answer Is To Create “Great Content, Compelling Content”. But that’s so vague. How do you even know what it is?

They just don't tell you how.

Discover Hardworking Content

This practical, action-oriented chat might just be the kickstart you need.

BOOK YOUR FREE 30 Minute SESSION to Find Your Missing Link

Everybody tells you to create content.

They just don't tell you how.

It's time for a content performance coach

Is Your Home Page Copy Killing Your Business?

FIND OUT

YOUR CONTENT

There's ATTRACT. And then there's CONVERT

Everybody tells you to create content.

They just don't tell you how.

It's time for a content performance coach

Content does a lot of different jobs for you.

Here's just 2 of them:

ATTRACT. You know the phrase COMPELLING CONTENT. But how do you create it?

It's a phrase that's enthusiastically listed in every "how-to" download.

The secret to successful content marketing for your small business.

Create compelling content. Awesome Content.

Easy to say. So hard to do.

But how do you create it, or even locate it.
How do you even know what it is?
Where's the "How-To" instructions? The guide? The recipe?

Who decides it is "compelling"? Effective? Relevant?

How do you even know?

And, at the end of the day - how do you measure it?

CONVERT. Now That's content PERFORMANCE

Is your content delivering an OK result?
There's a lot of talk about content creation. But then what?
It's not just for entertainment. Content needs to convert.
You need content that delivers results. Consistently.
In your business, improvements in efficiency impact your bottom line.
Now it's time to fine tune your content.
Seek efficiency.

Even Olympic athletes have a performance coach to find that extra % that will push them to the top.

Make it high performance content.

Delivering results you can measure.

YES. I'M READY FOR A RETHINK

What's the difference between Marketing and Content Marketing?

Generally speaking, Marketing focuses on the product or service.

Look at this shiny new thing we are introducing to you.

Be the first to...

It does this.

And saves you that. Now on sale for xxx

Information about the product, (and often how it will make you feel) is a main theme. Think of car ads and the wind in your hair, and driving the beach at low tide. This could be you.

Now Content Marketing: There's lots of textbook explanations, but this is how I see it: the thinking starts at a different spot because your prospects now have access to more information than ever before.

About your product/service, competitors and client experiences and feedback, alternatives...

And in real time.

The Content Marketing thinking starts here: What problem is the client trying to solve?

With the growth of digital access, it's no longer a case of the advertisers having the main control over what you view (like TV, newspapers, etc).

Now the client is searching. So we need to be in touch with what they are searching for, and when.

And provide them with answers.

Kinda like this question and answer you are reading here.

Vicki

What's the biggest mistake small business owners and start-ups make?

Here's what you need to know about your Content

Content does a lot of different jobs for you.

Here's 2 of them:

ATTRACT

You know the phrase compelling content. It's a phrase that's enthusiastically listed in every "how-to" download.

The secret to successful content marketing for your small business.

Create compelling content. Awesome Content.

Easy to say. So hard to do.

But how do you create it, or even locate it.
How do you even know what it is?
Where's the "How-To" instructions? The guide? The recipe?

Who decides it is "compelling"? Effective? Relevant?

How do you even know?

And, at the end of the day - how do you measure it?

CONVERT. Now That's content PERFORMANCE

Even Olympic athletes have a performance coach to find that extra % that will push them to the top.

Make it high performance content.

Delivering results you can measure.

What are you actually saying to your clients?

How do you create content that converts

RETHINK

REPACKAGE

REVEAL

IMAGES to POWERUP YOUR CONTENT

PHOTOGRAPHY

Personal Branding for Your Business

Small Business Start-Up Pack* was $495 . Now only $195* limited time.

Custom images perfect for your business profile, websites and social media

Show Real clients. Real staff. You.

Give your clients something to connect with

Build your Brand Profile

Your corporate image

PHOTOGRAPHY Small Business START-UP PACK limited time offer only $195*

Special limited time offer. Places limited. Conditions apply* Greater Brisbane area*

I love this Uluru image by Grant McIver Unsplash

Create More Efficient Content

It's not just about creating more and more content.

Find the link to make your content more efficient.

DIY Marketers. Small Business Owners.

Start Ups and Tradies

PHOTOGRAPHY

Does this sound like you?

I've spent my Web budget with a professional, but it's still not delivering

It's time to add value to what you already have

Does this sound like you?

Did you Create your own website?

I've spent my Web budget with a professional, but it's still not delivering

DIY Marketers: Does this sound like you?

Did you Create your own website?

I've spent my Web budget with a professional, but it's still not delivering

Powerup your own DIY Marketing

Convert More. Isn't that what really want?

What small business owners are saying

Are you a small business owner or start-up? Tradie or Service Business?

Want to grow your business?

It's time for more efficient content.

Content first. Communicate first. Then market it.

BLOG

Everybody tells you to create awesome content.

They just don't tell you how.

Is Your Home Page Copy Killing Your Business?

YOUR CONTENT

There's ATTRACT. And then there's CONVERT

Even Olympic athletes have a performance coach to find that extra % that will push them to the top.

Make it high performance content.

Delivering results you can measure.

What are you actually saying to your clients?

How do you create content that converts

PHOTOGRAPHY