Creating Content That Connects

Are you a small business owner or start-up? Tradie or Service Business?

Vicki Yen-creates Content for small business

Want to grow your business?

Your results are telling you something needs to change.

But what?

The problem is in your message.

 

I can spot it.

Vicki Yen content enabler for small business

It's time for more efficient content

 

There's a link missing between what your content is saying,

and what your clients want to hear.

 

I can spot it.

Everybody tells you to create content.

They just don't tell you how.

 

 

 

Here's the clue: Not getting the results you want?

 

Do you feel like you're flying solo?

What are you actually saying to your clients?

 

Here's the clue: Not getting the results you want?

Do you feel like you're flying solo?

What are you actually saying to your clients - the message in your content?

What small business owners are saying

Pilates teacher demonstrating pose with midlife clients
Humanise your website

ACTIVATING CONTENT

Vicki has a way of explaining that makes the content process so easy to understand.

And we love the photos.

Bonnie Cunial, Fabulous Physical Fun, Pilates and Personal Training

Children playing at a pool with pool noodles
Vibrant. Vital. Spontaneous

PHOTOGRAPHY

Vicki's creativity plus organisational ability is rare.

My clients' dollars are used efficiently while still producing the highest quality work.

Vicki Yen Photo flexible service on location
Small business, flexible service

WEB CONTENT and IMAGES

I’ve been doing my own marketing for 24 years. 

Vicki saw my business from a new perspective, and our new website shows it.

Our clients and suppliers love it.

Chris Jarvis, Chris Jarvis Bathroom Renovations

Cover of major publication showing images of people
Stand out online

SMALL BUSINESS ACCESS TO CORPORATE COMMUNICATION TRICKS

Vicki's broad publishing experience, on and offline, gives her unique insight into client needs.

Attention to detail and creativity ensures great results.

 

 

Chinese woman, girls in party dress, Indigenous dancer
Diverse small business clients

IMAGES as COMMUNICATION

As chief designer, I used Vicki's images in many key items of communication collateral. 

I found her images always had great composition that would take the design to the next level for the client.

How to create content. Content Gems

Is Your Home Page Copy Killing Your Business?

Is Your Home Page Copy Killing Your Business?

Everybody tells you to create content.

They just don't tell you how.

Is Your Home Page Copy Killing Your Business?

YOUR CONTENT

There's ATTRACT. And then there's CONVERT

Everybody tells you to create content.

They just don't tell you how.

Content does a lot of different jobs for you.

Here's just 2 of them:

Content does a lot of different jobs for you.

Here's 2 of them:

ATTRACT

You know the phrase compelling content. It's a phrase that's enthusiastically listed in every "how-to" download.

 

The secret to successful content marketing for your small business.

 

Create compelling content. Awesome Content.

Easy to say. So hard to do.

 

  • But how do you create it, or even locate it.
  • How do you even know what it is?
  • Where's the "How-To" instructions? The guide? The recipe?

Who decides it is "compelling"? Effective? Relevant?

How do you even know?

And, at the end of the day - how do you measure it?

 

CONVERT. That's content PERFORMANCE

Is your content delivering an "OK" result?

There's a lot of talk about content creation. But then what?

It's not just for entertainment. Content needs to convert.

 

You need content that delivers results.

Consistently.

In your business, improvements in efficiency impact your bottom line.

Now it's time to fine tune your content.

Seek efficiency.

Even Olympic athletes have a performance coach to find that extra % that will push them to the top.

 

Make it high performance content.

Delivering results you can measure.

The First Step?

Book your free 30 Minute Discover your Hardworking Content Session.   

Yes, it's no obligation.

 

Are you a DIY content creator?

  • Time to focus specifically on your business.
  • Rethink the core message you are sharing.
  • What can a different perspective offer?
  • Do you know all the subtleties and strategies corporate communications projects use to unlock your marketing flow?

 

This practical, action-oriented chat might just be the kickstart you need.

 

Let's get the RETHINK STARTED. *I only keep 2 time slots available most weeks.

 

Content first. Communicate first. Then market it. 

Hi I'm Vicki Yen
Hi I'm Vicki Yen

Did you know a lot of small businesses are sitting on a hidden goldmine of content?

They just don't recognise it.

Have you ever thought this might be you?

 

Some base their marketing on a key message that is creating their own Leaning Tower of Pisa.

 

Where is your content taking you?

 

It's time to find your CONTENT GEMS.

They're sitting just below the surface.

It's time to unlock them.

Polish them up. 

Repackage the ideas.

I love to work with business owners to identify and repackage your strengths.

One simple tool at a time.

The First Step?

Book your free 30 Minute Discover your Hardworking Content Session.   

Yes, it's no obligation.

 

Are you a DIY content creator?

  • Time to focus specifically on your business.
  • Rethink the core message you are sharing.
  • What can a different perspective offer?
  • Do you know all the subtleties and strategies corporate communications projects use to unlock your marketing flow?

 

This practical, action-oriented chat might just be the kickstart you need.

 

Let's get the RETHINK STARTED. *I only keep 2 time slots available most weeks.

 

Powerup your own DIY Marketing

Are you a hands-on Marketer?

Have you got lazy content?

Would you even know?

Are you sitting on a goldmine of content and just don't recognise it?

I'll find your Content Gems for you.

Attract more leads

 

It's one thing to have your great business ideas.

But it's a different skillset to transform them into words and images that work hard for you.

Get hardworking content.

Convert More

Working hard for your leads?

Then what?

  • Do you lose them at hello?
  • How many opt-ins just opt out?
  • How many quotes just never call back?

On it's own, generating leads is not the miracle cure. 

What difference would a higher conversion rate make to your results?

 

Content: Are you asking the wrong questions?

By Content Marketing Maven

You know the mysterious dance that happens sometimes in your small or medium-sized enterprise. A prospect contacts you, wanting something very specific.

Read More

Are you desperately seeking awesome content?

By Content Marketing Maven

Everyone talks about Awesome Content as if it’s a miracle cure for business. Are you feeling the pressure to create it?  If only we ‘had some’.

Read More

Where’s your content taking you?

By Content Marketing Maven

Are you building your dream, or a Leaning Tower of Pisa? Your small business started with a dream. But now?

Read More

Keep Doing what You’re Doing. You’ll End Up Where You’re Going.

By Content Marketing Maven

Everyone Keeps Saying The Answer Is To Create “Great Content, Compelling Content”. But that’s so vague. How do you even know what it is?

Read More

How do you create content that converts

RETHINK

Identify the core message that really resonates with your clients.

What connects and communicates - your CONTENT GEMS.

Is there a Blind Spot in your current content mix?

REPACKAGE

Infuse your copy, images, and visuals with this revitalised message.

Tighten up your copy and make it more efficient.

Expand it into shareable resources like EBooks and Infographics that keep you memorable.

Powerup all your personal, one-to-one communication touchpoints-real person talking to real person: like emails and phone scripts, quotes and digital resources.

 

REVEAL

Now you're looking at your business from a whole new perspective.

And so will your clients.

Content First. Communicate. Then use all your digital media tools like social media and email sale funnels to share the effective message.

Generate the Action you want.

PHOTOGRAPHY 

Is your Visual Content the Weakest Link ?

Small Business Start-Up Pack* special offer only $195

Custom images perfect for your business profile, websites and social media

 

Show Real clients. Real staff. You.

Give your clients something to connect with

Build your Brand Profile

Your corporate image

 

Special limited time offer. Places limited. Conditions apply* Greater Brisbane area*

 

I love this Uluru image by Grant McIver Unsplash

Content enabler

Connecting small business with their strengths

Photographer

www.vickiyenphoto.com.au

m   0417 887 867

e    info@contentmarketingmaven.com.au

e     vicki@vickiyenphoto.com.au

Connect with me on LinkedIn

Content Marketing Maven © 2017