Creating Content That Connects

Are you a small business owner or start-up?

Tradie or Service business?

 

Want to grow your business?

 

Your results are telling you something needs to change.

But what?

 

The problem is in your message.

 

It's time for more efficient content. 

Are you a small business owner or start-up?

Tradie or Service business?

 

 

 

 

 

 

 

 

Want to grow your business?

What are your results telling you?

You know something needs to change.

 

But what?

 

 

 

 

 

The problem is in your message.

It's time for more efficient content. 

Are you a small business owner or start-up? 

Want to grow your business?

What are your results telling you?

You know something needs to change.

But what?

The problem is in your message.

Not getting the results you want?

There's a link missing between what your content is saying, 

and what your clients want to hear.

 

I can spot it.

Image of Vicki Yen Photographer
Hi I'm Vicki Yen

A lot of small businesses are sitting on a goldmine of content.

They just don't recognise it.

It's time to find your CONTENT GEMS.

They're sitting just below the surface.

It's time to unlock them.

Polish them up.

And use them to strengthen your whole marketing strategy.

One tool at a time.

Does your core message connect with the way your clients think?

Are you speaking their language?

It's time to rethink the core message you are sharing.

Rethink: Re-package: Reveal

What small business owners are saying

Pilates teacher demonstrating pose with midlife clients
Humanise your website

ACTIVATING CONTENT

Vicki has a way of explaining that makes the content process so easy to understand.

And we love the photos.

Bonnie Cunial, Fabulous Physical Fun, Pilates and Personal Training

Children playing at a pool with pool noodles
Vibrant. Vital. Spontaneous

PHOTOGRAPHY

Vicki's creativity plus organisational ability is rare.

My clients' dollars are used efficiently while still producing the highest quality work.

flexible service on location
On location

WEB CONTENT and IMAGES

I’ve been doing my own marketing for 24 years. 

Vicki saw my business from a new perspective, and our new website shows it.

Our clients and suppliers love it.

Chris Jarvis, Chris Jarvis Bathroom Renovations

Cover of major publication showing images of people
Stand out online

SMALL BUSINESS ACCESS TO CORPORATE COMMUNICATION TRICKS

Vicki's broad publishing experience, on and offline, gives her unique insight into client needs.

Attention to detail and creativity ensures great results.

 

 

Chinese woman, girls in party dress, Indigenous dancer
Diverse small business clients

IMAGES as COMMUNICATION

As chief designer, I used Vicki's images in many key items of communication collateral. 

I found her images always had great composition that would take the design to the next level for the client.

Content first. Communicate first. Then market it. 

What's the biggest mistake small business owners and start-ups make?

 

Does your website say: This is what we do...

You think this message matters to your clients. But are your results telling you it doesn't?

What's the mistake?

Many small businesses miss the message that matters. Your Content Gems.

It's just below the surface, out of sight.

 

What's the message that really connects with the way your clients think?

Powerup your own DIY Marketing

Are you a hands-on Marketer?

Have you got lazy content?

Would you even know?

Are you sitting on a goldmine of content and just don't recognise it?

I'll find your Content Gems for you.

Attract more leads

 

It's one thing to have your great business ideas.

But it's a different skillset to transform them into words and images that work hard for you.

Get hardworking content.

Convert More

Working hard for your leads?

Then what?

  • Do you lose them at hello?
  • How many opt-ins just opt out?
  • How many quotes just never call back?

On it's own, generating leads is not the miracle cure. 

What difference would a higher conversion rate make to your results?

 

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Everyone talks about Awesome Content as if it’s a miracle cure for business. Are you feeling the pressure to create it?  If only we ‘had some’.

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Where’s your content taking you?

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Are you building your dream, or a Leaning Tower of Pisa? Your small business started with a dream. But now?

Read More

How do you create content that converts

RETHINK

Identify the core message that really resonates with your clients.

What connects and communicates - your CONTENT GEMS.

Is there a Blind Spot in your current content mix?

REPACKAGE

Infuse your copy, images, and visuals with this revitalised message.

Tighten up your copy and make it more efficient.

Expand it into shareable resources like EBooks and Infographics that keep you memorable.

Powerup all your personal, one-to-one communication touchpoints-real person talking to real person: like emails and phone scripts, quotes and digital resources.

 

REVEAL

Now you're looking at your business from a whole new perspective.

And so will your clients.

Content First. Communicate. Then use all your digital media tools like social media and email sale funnels to share the effective message.

Generate the Action you want.

Communicate your strengths. What are your strengths?

Content connects

your website looks good but...

What's it really saying?

Too many websites say: 

Pick me. Please Pick Me.

Do you know what your site is saying?

Are your results telling you it's not what your clients want to hear?

More efficient content

It's not about creating more and more content.

You know what happens to your bottom line when your processes are more efficient. It's the same for your content. 

Effective content activates your marketing.

Think words, themes, strategy, images. 

 

content that works hard

Stop Marketing. Start Communicating

Communicate your strengths. What are your strengths?

Content connects

your website looks good but...

What's it really saying?

Too many websites say: 

Pick me. Please Pick Me.

Do you know what your site is saying?

Are your results telling you it's not what your clients want to hear?

More efficient content

It's not about creating more and more content.

You know what happens to your bottom line when your processes are more efficient. It's the same for your content. 

Effective content activates your marketing.

Think words, themes, strategy, images. 

 

content that works hard

Stop Marketing. Start Communicating

PHOTOGRAPHY 

Is your Visual Content the Weakest Link ?

Show Real clients. Real staff. You.

Give your clients something to connect with

Build your brand identity

Your corporate image

Corporate CEO on location

 

Small Business Start-Up Pack

 for websites and social media

Photo Session on location 

Special limited time offer. Places limited. Conditions apply* Greater Brisbane area*

Content enabler

Connecting small business with their strengths

Photographer

www.vickiyenphoto.com.au

m   0417 887 867

e    info@contentmarketingmaven.com.au

e     vicki@vickiyenphoto.com.au

Connect with me on LinkedIn

Content Marketing Maven © 2017